LG Electronics USA today officially opened its first Home Appliance Research & Development Center in the United States. Located in Buffalo Grove, Ill., the $6.5 million R&D Center will provide low-volume, high-precision product testing and consumer research using state-of-the-art methodologies and technologies.
"The Home Appliance R&D Center represents LG's commitment to meeting the needs of its customers in the U.S., ensuring the highest degree of efficiency is met," said Y. H. Lee, president and CEO of the LG Home Appliance Company. "The Center is a platform for LG to help assure that LG appliances meet or exceed industry standards, explore new technologies and, most importantly, drive innovation for next-generation products."
The 30,770-square-foot R&D Center has the capability of testing hundreds of appliances annually and is the last stop before LG products begin production. The 15,350 square-foot first floor is dedicated to major appliance testing including refrigerators, washing machines, clothes dryers, ovens, ranges, cooktops, microwave ovens, dishwashers and vacuum cleaners. It houses state-of-the-art testing equipment such as a climate-controlled chamber specifically designed to test refrigerator-freezers, consistent with test procedures prescribed by the U.S. Department of Energy.
A Consumer Insights Lab features top-notch residential kitchen, laundry room and living room spaces, designed to provide consumers with hands on experiences using LG appliances. A field focus group discussion area allows consumers to share their reactions to the appliances, ensuring LG produces the highest quality products that meet the needs of its U.S. customers.
The second floor houses a fully functioning video studio and residential kitchen where video content is created for consumers and service technicians. Videos include product and cooking demonstrations and lifestyle hints conducted by LG home economists and customer support technicians. The professionally produced video series will be available on LG's website in the coming weeks. The Center's offices and administrative facilities are also on the second floor, where currently 39 employees work; LG expects to expand the staff over the next 12-18 months.