Because of its stellar reception at E3 this year, Sony's PS4 has a leg up on Microsoft's Xbox One in this year's games console battle, according to a study from Strategy Analytics' latest ConsumerMetrix survey. According to the report, "Games Consoles: Purchase Intention Index Q2 2013", 14.2 percent of consumers are very or somewhat likely to buy a PS4 within the next twelve months compared to 9.5 percent who will buy an Xbox One. If the results were reflected in sales data this would imply that sales of PS4s would be nearly fifty percent higher than Xbox One. The survey interviewed a representative population sample of more than 6000 respondents across the US and Europe in June 2013.
The report notes that the PS4 leads in both the US and Europe, in spite of the fact that Xbox 360 currently has a lead over the PS3 in the US. In the key 20-35 age group nearly 30 percent of respondents are very or somewhat likely to buy a PS4 compared to under 20 percent for Xbox One.
"There are still likely to be a few twists and turns before market launch," says Ed Barton, Director, Digital Media Strategies (DMS). "Microsoft has already demonstrated a willingness to listen to consumer concerns and it will now need to leverage the retention power of Xbox Live and invest in exclusive games if Xbox One is going to recover from its poor showing at E3."
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