In their report titled, "Connected TV: Trends and Innovation," Parks Associates found, among households with a streaming video media device, 37 percent primarily use a Roku compared to 24 percent that primarily use an Apple TV.
According to Business Insider, this doesn't come as a suprise-- the Roku 3 is "really good." The Roku streams TV shows and Movies much like Netflix and Hulu, and gives the option to rent or buy TV shows or movies, and matches the features of other Smart TV apps and Apple TV. However, the Roku's biggest strength is its interface. Compared to the clunky menus of Apple TV, it takes a Roku viewer minimal effort to begin watching their desired show.
With Smart TVs still pricey and relatively new to the market, it is a smart move to go with a streaming device. There is still plenty of room for innovation in the Smart TV market, and at a lower pice, streaming devices can provide TV viewers with the services that they want today. "Innovations such as next-gen game consoles and 4K or ultra-HD TVs will boost unit sales for these devices, but overall, consumers are reluctant to replace these big-ticket items solely for smart upgrades," said Barbara Kraus, director of research at Parks Associates. "As a result, streaming video media devices will have a thriving market because they can offer innovations such as streaming video at low prices. Devices such as Roku's streaming players and Google's Chromecast will benefit from these market conditions."
Read more on why Business Insider prefers the Roku 3 to Apple TV here.
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