PlayMG™ Corp., a new startup comprised of electronics, game and social industry veterans who have come together to fuel the redesign of gaming™ and bring "more game" affordably into people's lives, announces MG™ -- the first dedicated portable Wi-Fi gaming system for the massive 60,000-plus Android freemium app games market. MG's big 4" touchscreen, rounded corners and grip and exclusive new features cater to the heaviest segment of game users -- 63 million kids under 18 years-old, 39 million of which do not yet have smartphones.
"Like the music business before it, the gaming industry is experiencing a dramatic digital transformation, where emerging 'app based gaming' is becoming the dominant method of playing and purchasing games," said T. Scott Edwards, PlayMG Founding Partner and Marketing Guru.
By eliminating the need to purchase expensive data plans or packaged games, the MG does not carry the high total costs traditionally associated with smartphones and portable gaming devices. With a competitive suggested retail price of $169.00, each MG will include both preloaded games and a cash credit toward future game purchases. The first 2,000 early adopters who visit Kickstarter and pledge $99 will be rewarded with an MG this holiday season. Other supporters will be able to order their MG for $149.
The MG Family Collaboration System -- a new feature in the portable gaming space -- includes a "DebitSmart" Digital Wallet and "Remote Trust" notification functions. The MG "DebitSmart" Digital Wallet allows parents to set up a reloadable debit account for their teen's MG and create "game allowances" that link their credit card or bank account to a set amount. Parents will no longer need to be bothered every time their teen wants to make a 99 cent purchase or worry about surprise charges. MG's "Remote Trust" notification allows kids the freedom to discover, download and play the games they want from the app marketplace, while parents can opt in to receive email updates on their kids' MG activity.
MG is also one of the first gaming devices to carry Android 4.0's new Face Unlock security feature utilizing MG's built-in front-facing camera.
The MG comes with a standard SD port, allowing users to add expandable memory to download and save as many games, and even music and videos, as desired.
"You are not held hostage to the MG's memory like you are with an iTouch," said Taylor Cavanah, MG Founding Partner and Meta Gamer. "You can instantly add 16GB of memory for around $20."
The MG runs on Android 4.0 -- Ice Cream Sandwich (ICS) -- which means many of the great game apps designed to operate on ICS can be fully experienced on the MG, unlike many of the mobile devices locked into data plans by service providers that haven't upgraded.
To ensure fulfillment and logistics for the holiday 2012 season, PlayMG has partnered with Fulfillment by Amazon. PlayMG is also currently in talks with major retailers throughout the country and will be announcing those partnerships as they are finalized.